These Are a Few of My Favorite Tools!

Posted: November 3, 2010 in Social Media Blogs
Tags: , , , , , , ,

As we go through our daily lives, there are tools we use to help us in our daily activities. The same applies to Social Media. There are a lot of tools available to make your life easier for monitoring, measuring and maintenance of your accounts.

MONITOR YOUR BRAND 

How do you know what people are saying about you? This is one of the most critical things you will do if you are managing social media for your company.  I recommend Google Alerts for this.Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.  You can set up multiple alerts based on keywords you use on a consistent basis. I have alerts set up on my company name. Google crawls the web searching for those words and you can receive a daily email of all the listing containing those words. I review that email and check all links. If I find something I think needs addressing I can send it to the proper person in my company to respond to it.

Social Mention is like Google Alerts but for social media. You will receive free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity. I tend to use my Twitter account names for this. Again you can set up multiple alerts but each one will come in a separate email.

SOCIAL AGGREGATORS – MAKE LIFE EASY – EVERYTHING IN ONE PLACE

Nutshell Mail brings a summary of your social network updates to your inbox in a single email on your schedule. Control your social media accounts right from your inbox. They now support Facebook, MySpace, Twitter and LinkedIn. If you are a social media manager, this is a great tool that you can offer your fans because they won’t miss the news you are posting. We have it as a TAB on our Facebook page! The one downside I can think of with using this is your fans do not have to visit your page to see your posts. This can affect your statistics for site visits, but since they can ‘like’ things right from the email it still gets counted in daily activities.

Hootsuite

HootSuite is the Social Media Dashboard! Rather than being a social network, HootSuite allows you to connect to multiple social networks from one website. HootSuite helps organizations use the social web to launch marketing campaigns, identify and grow their audience, and distribute targeted messages across multiple channels.

Using HootSuite’s unique social media dashboard, teams can collaboratively schedule updates to Twitter, Facebook, Linkedin, WordPress and other social networks via web, desktop or mobile platforms plus track campaign results and industry trends to rapidly adjust tactics.

Launched in Dec. 2008 by Invoke Media, HootSuite’s rapidly growing user base includes governments, artists and organizations like The White House, Martha Stewart Media, SXSW and Zappos. Accolades include awards from Mashable’s Open Web, Canadian New Media, and Shorty Awards.

TweetDeck

From Wikipedia: TweetDeck is an Adobe AIR desktop application for TwitterFacebookLinkedIn,[2] Google BuzzFoursquare, and MySpace. Like other Twitterapplications it interfaces with the Twitter API to allow users to send and receive tweets and view profiles. It is the most popular Twitter application with a 19% market share as of June 2009, following only the official Twitter.com website with 45.70% share for posting new status updates.[3] It is compatible with several operating systems including Microsoft WindowsMac OS X and Linux.[4] An iPhone version was released on June 19, 2009 and an iPad version was released in May 2010 as well. A beta version for Android was released on August 12, 2010

I use TweetDeck and Hootsuite interchangeably as when one is not working the other seems to be! One of these applications is open on my desktop all day so I can scan the feeds quickly and respond to tweets and requests in a timely manner without having to go to individual pages. I can also post to all my social media sites with one post which really makes life easy!

MANAGE YOUR LISTS

My favorite tool for managing twitter lists is Formulists http://formulists.com/. I got into the lists functionality well after we had over 500 followers. Going through my followers to put them into lists would have been a bear of a project. Formulists makes this task easy, yes easy. With predefined lists with user selectable parameters, you can build lists no matter how many followers you have. Need to find people who don’t follow back? There’s a list for that. Need to know who recently started following you? There’s a list for that! This has become an invaluable tool for me.

FOLLOW FRIDAY http://thetwittertagproject.com/followfriday.php

Tired of manually inputting names for Follow Friday recommendations? The Twitter Tag Project was designed to manage this for you! You type in your username, and hit search. The search engine scans the last 200 tweets, counts the dups, and returns your most active friends. You results display as #FF @name #1, @name2… Now the downside to this, and I have been noticing more tweets complaining about this, is you do not personalize WHY you are recommending these accounts to be followed. Your twitter lists may be a better place to get the recommendations as you can personalize it as ‘New Followers…”; “Great Tweets…”; “Good Info…”; “Local Tweeps…”.  Remember, social media is about being social and your followers want to know why you are recommending these accounts be followed. This is something I plan to work on moving forward.

SUMMARY

Working for a non-profit, I look for tools that are no-cost yet effective in what I am trying to do. These are just a few of the tools I use on a daily basis. Next week I will either write about more tools I use or discuss customizing your pages.  I look forward to feedback from you on what you are using.

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Comments
  1. Brian La Tour says:

    Very Imformative Kat !!!! As always a great job getting the Hottest Ideas and usefuls tools to get the jump start on your competitor !! Thanks

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